Kale Oil for Dry Hands?
Hey.
So, the dilemma I have is HOW to ‘productize’ Kale Oil. I don’t want to use deceptive or exaggerating marketing, which really seems to be the easy way in the game in cosmetics. Cosmetics? Yes I think that Kale Oil will help for dry skin. Just like any oil really, just this one is from KALE!
So why Cosmetics? For the past 2 years there is hand sanitizer at the entrance to every store and restaurant. People keep hand sanitizer in the car, in the purse. It is everywhere.
Alcohol based hand-sanitizer leads to dry hands.
Secondly, over the past decade we have seen an increased love and demand for Kale. My wife is my target market for Kale Oil. Rebecca puts Kale in her smoothies every morning. She eats it raw in salads, and hot sauteed with garlic, oil and salt. She bakes them in oil and salt to make Kale chips (well she only has done that one a few times but some other Kale people love making Kale chips!). She is totally out of control.
She will buy Kale Oil.
But what is the product?
These two phenomenons are key to this product idea:
Dry, oil-free hands use a Kale Oil based moisturizer, high in Beta Carotene and Retinol, to add oils and keep skin nourished.
Lots of people have dry skin right now
It is safe to say that alcohol based hand-sanitizers have killed germs and slowed the spread of COVID-19.
On average, hand sanitizer is between 60-95% alcohol. Depending on your level of sensitivity, regular use of alcohol based hand-sanitizer can cause skin dryness and irritation. If over used, your hands can dry out, flake, crack and bleed.
Alcohol naturally has a drying effect on your skin, actually removing moisture and oils. Alcohol leaches out natural lipids (oils) that act as a protective shield for your skin, helping it retain moisture. This makes skin more prone to aging.
How can you get your skin back to normal?
Applying moisturizers reverses the drying effect of hand sanitizers. Lotions, creams and balms are three common formats for restoring lost oils.
Kale Oil is well positioned to be the oil ingredient included in a lotion, cream or balm that moisturizes dry skin.
Key Benefits of Kale oil
Kale oil is safe for skin care and cosmetic formulations. This rich oil contains 3 of the 4 fat soluble vitamins that are available: A, E and K1. Fat soluble vitamins have tremendous benefits to skin care. You already have a bunch of this stuff in your bathroom drawer and bedside table.
Vitamin A is most abundant and includes Beta Carotene (182,000 IU/100g) and Retinal (66.1 IU/100g). Both Retinol and B-Carotene are well-known ingredients in skin care products currently on the market. Retinol applied to skin helps grow new healthy skin cells and keeps the skin from hardening up and turning into calluses. Retinol is in many moisturizers, sunscreens and anti-aging creams to slow visible skin aging. For these reasons, Retinol is considered an anti-wrinkle agent. Hurray!
Vitamin E, also found in Kale Oil, has strong moisturizing properties which reduces wrinkles, inflammation and dryness that can cause cracking. Vitamin E has also been found to reduce UV damage to the skin. Vitamin E rich creams and moisturizers can sit on your face overnight so that it absorbs into the skin and nourishes it.
Last, Vitamin K1 is thought to help avoid or lessen stretch marks and aids in healing wounds and bruises when applied topically.
What’s the product?
1 EXPENSIVE VERSION
1 lotion in a glass countertop glass cylinder with pump top. thinner.
Cleansing cream/cleansers
Hydrates and moisturizers
2 PURSE VERSION
Moisturizer cream in squeeze tube , ointment
Skin care
Skin lotion
Skin milk
Cleansing cream/cleansers
Hydrates and moisturizers
IMAGE: squeeze tube lotion
3 HEAVEY DUTY MOISTURIZER VERSION
Healing balm. scoop out of tin. leave on at night. Thicker
Hydrates and moisturizers
ALL: fragrance free and dye free
Some initial packaging options.
1) originally considering an olive oil/kale oil blend. Kale Oil has a low boiling point and is much more expensive to produce than Olive Oil or Avocado oil. Kale oil is not ideal for consumption.
2) droppers, roll-ons or spray of raw cold-pressed kale seed oil
3) lip balm containers 80% oil 20% beeswax
4) 4 creamy lotions in squeeze tubes and lip balm/chapstick sticks for dry lips
5) cylinders for raw oil and pump tubes for moisturizer creams
6) Kale Oil and beeswax dry skin balms
7) Dry skin balms or thick cream
NEXT STEPS:
The next step is to pick a ‘White Label’ partner, also known as a ‘private label’ manufacturer.
I will have to decide what Kale Oil product to start with. Should it be:
1) An expensive lotion in a glass bottle with a pump.
2) A ‘throw into your purse’ moisturizing cream in a squeeze tube.
3) A heavy duty moisturizing balm in a tin.
Thanks for following along :)